Video #2: Identifying your Prospect

There are a few important questions that you must answer and begin to brainstorm before you write your sales letter; Knowing who you are selling to, who your prospects are, how they think, what makes them take action... these are crucial factors to sales copy success because this way you know the problems they face, and the solutions they want, which motivate them to buy.

That's exactly what you'll learn in this video. You'll also learn how to address your prospects in your sales letters and how to make your sales letter be exciting to read for them.

Video #3: Sales letter Format: Layout, Fonts, Width of Letter, Coloring

Words sell. But the way you format and present your sales letter can dramatically affect your conversion rates. Who wants to view a sales letter that isn't readable or doesn't create an exciting environment?

In this video, you'll learn how to create a compelling layout, how to use certain types of fonts to make your sales letter easily readable, the ideal width of your lettering, and the colors you should use as well.

Video #4: Sales Letter Format: Long Letter vs. Short Letter - Which is Better? Using Links Correctly

So here's the big debate: Long letter vs. short letter... which one converts better?

Some say it's the long sales letter and some say it's the short sales letter... Whatever your preference, it all boils down to testing and conversions. Here you'll discover which actually converts better from people who have already ran the tests.

We've taken the expert case studies of actual sales letters to show you why a certain sales letter type will help you not only convert better on the front end, but provide future backend conversions too. You'll also learn how to use links correctly on your sales page and how by getting this WRONG you will (literally) lose your prospect.

Video #5: Writing Your Sales letter - Top Area: Headline, Sub-headline, Addressing the Prospect, Introduction

The actual sales letter writing portion of this training has been split up into three parts, for videos 5, 6, and 7. In this video, you'll learn about the top area, which is the first thing your prospect will see.

There are different types of headlines, and you'll learn how to combine several of them to create an attractive and exciting intro that hits on your prospects true needs and wants right up front!

The sub headline helps add to the headline, and you'll learn how to do just that. How should you address your prospect and start the introduction of your sales letter? Often, the introduction is the hard part, because you don't know how to start off with a bang. This video will show you methods that expert copywriters use to jump start your sales letter.

Video #6: Writing Your Sales letter - Middle Area: Announcing Your Product Or Service Solution, Benefits and Features

Now, we've gotten into the middle area of your sales letter. It's time to announce the solution to your prospect's problems, which is your product or service.

Here is where your customers will begin to ask questions such as, "How does your product or service benefit me?"...

In video 6 you'll learn the importance of 'feature / benefit' selling and how to go about actually listing your benefits and some of the most common features that will strike your prospect's wants and needs.

Video #7: Writing Your Sales Letter - Bottom Area: Endorsements / Testimonials, Proof, Bonus, Guarantee, Call to Action, P.S Areas

Most of these items are located at the bottom of your sales letter with exception of some testimonials and proofs. The nice things about these items are they help increase your conversion rates of your sales letter.

Think about it. If you came to a sales letter and there were many true testimonials on the page with people that were saying good things about a product and they had the same needs as you... wouldn't you become interested? Of course you would. You will learn how to use these items and apply them to your own sales copy so that you can increase your conversions.

Not only that, but you will also learn how to get your visitors to take action and motivate them to hit the order button NOW!

Video #8: Real Life Example - We'll Take What We Learned Above and Apply It To A Real Life Sales Letter

What better way to grasp something than to take what you've already learned and actually apply it to real life sales letters so you can begin to understand how it all fits together?

Did you know that by doing this to other sales letters, you will eventually start writing better sales copy?

You will now be able to take your previous sales copy training and put it into action which will stick in your mind forever and become the foundation for your sales copy success!

Video #9: How to Use Google's Website Optimizer Feature...For Split Testing Your Conversions

What's the point of learning how to write sales copy without testing your actual conversions? Many business owners make the mistake of writing sales copy and wondering why it's not converting at all.

Did you know just a few keywords in your original sales letter, if changed could increase your conversions higher? The best way to increase your sales is by doing this. But the question is what split testing software should you use?

You're in luck, because Google's Website Optimizer is free and best of all, you can get lots of tracking reports that will reveal your true sales copy conversions. You will learn how to correctly use this tool and apply it to your sales copy!